Adfluential Insights
Lead Generation, Examined Properly
Work out what to buy, what you can afford and how to judge the results. Practical guides to consumer leads, appointment models and the decisions behind a successful campaign.
Understand Lead Generation and Buying
Practical guide
What Is Lead Generation?
Distinguish visitors, enquiries and customers, and decide when you need leads rather than a direct checkout.
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Consumer acquisition
B2C Lead Generation
Review the advert, mobile form and first conversation from the consumer’s perspective.
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Buyer guide
How to Choose a Lead Generation Company
Know what to ask for in a campaign walkthrough, commercial proposal and relevant case study.
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Lead buying
How to Buy Leads in the UK
Prepare a one-page buying brief and set separate operational and commercial review points for your first test.
Read the guide →Compare Commercial Models
Commercial model
Pay Per Lead Generation
Understand fees, spend caps, prepayment and returns before agreeing a per-lead campaign.
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Lead supply
Exclusive vs Shared Leads
Calculate the conversion improvement needed to justify an exclusive lead’s higher price.
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Buying models
Leads vs Appointments vs Revenue Share
Compare charging points, attended-survey costs and the revenue base behind a percentage share.
Read the guide →Measurement
Cost Per Lead
Reconcile credits and campaign costs, calculate an affordable CPL and compare lead cohorts at the same age.
Read the guide →Improve Lead Quality and Operations
Lead quality
Lead Qualification and Validation
Map qualification questions to real decisions and distinguish reported answers from verified facts.
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Sales response
Speed to Lead and Real-Time Delivery
Measure attempts, contact and unattempted leads without hiding out-of-hours customer waiting.
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Home improvement
Home-Improvement Lead Generation
Work backwards from installation and survey capacity to a practical lead-volume brief.
Read the guide →Responsible buying
GDPR and Responsible Lead Buying
Separate requested responses from ongoing promotions, and plan permission records, notices and retention.
Read the guide →Evidence behind the operating perspective
Observed outcomes
Window Lead Generation Case Study
10,000 leads per month, 1,222 appointments, 349 sales and reported revenue and return outcomes.
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Observed and modelled
Solar Lead Generation Case Study
A documented baseline, shift in supply mix and projections that are explicitly labelled as modelled.
Read the case study →Looking for a specific answer?