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Solar Lead Generation

Buy Qualified Solar Leads in the UK

Adfluential generates sales ready domestic solar leads from UK homeowners comparing solar panels, battery storage, energy savings and installer quotes. Contact details are checked and enquiries are matched to the criteria agreed with your team.

Matching leads are delivered quickly through your CRM, by email or into a Google Sheet, using the campaign setup agreed with your team.

We own and manage the campaigns that generate the leads. This gives us control over the ads, questions, landing pages and filters, so your sales feedback can be used to improve the campaign over time.

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See the results in our solar lead generation case study.

Solar Leads Built Around Your Buying Criteria

Solar lead quality depends on what happens before an enquiry reaches your sales team. We generate enquiries through websites and campaigns we own and manage rather than buying lists or recycled marketplace data.

Before launch, we agree the questions and filters that matter to your business. Contact details are checked and suitable enquiries are matched to your criteria.

The Adfluential Buyer Portal gives your team visibility of delivered leads and downstream actions, and allows you to advise on sales outcomes to help us improve performance. We use your sales feedback and our internal reporting to improve the targeting, questions, pages and filters.

Adfluential Buyer Portal for solar leads

Match Solar Installation Leads to Your Sales Process

The exact questions and filters are agreed before launch. Depending on the campaign, these can cover:

  • The solar products the homeowner is considering
  • Interest in solar panels, battery storage or a combined system
  • Property and project details relevant to your criteria
  • The locations covered by your installation team
  • The homeowner’s answers to agreed intent and timing questions
  • The information your sales team needs for follow up

We will confirm the exact questions, fields and filters before the campaign begins.

Our Lead Generation Brands.

Our own websites already bring in people comparing quotes and services across multiple sectors, so we can test quickly and improve lead quality without relying on shared lists.

Start My Solar Search Top5Compare
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Smarter Home Upgrades Lasik Compare
EcoAnswers
Seniors Compare British Redress Efficient Foam

Client Feedback

Partners That Demand Quality At Scale.

Real feedback from businesses that use Adfluential to generate better leads over time.

★★★★★

Scaling a large solar business means you need a steady flow of quality leads and a partner who can keep up. Adfluential has delivered exactly that.

They’ve helped us build a reliable pipeline of high-intent leads, which has made a real difference to our performance. The team is proactive, easy to work with, and keeps everything running smoothly week after week.

They also work closely with us to improve our ROI. For us, Adfluential is much more than a lead supplier. They help us improve lead quality over time.

Evergen

Client testimonial

★★★★★

Since I started working with the team at Adfluential, my business has grown significantly. Having them, especially Jed, work closely with me and my team has helped us make progress we simply couldn’t have achieved on our own.

Their understanding of lead generation is excellent, and they consistently deliver high-quality leads. They’re also genuinely great people to work with, which makes the whole process even better.

If you’re looking for a lead generation partner, I couldn’t recommend Adfluential highly enough. 10/10.

Bridge Point Media

Client testimonial

★★★★★

Working with Adfluential has been a game-changer for our business. The leads we receive are top-notch, and our conversion rates have consistently increased. Jed, our account manager, provides exceptional support and ensures everything runs smoothly. We couldn’t be happier with Adfluential’s service.

Luke Watts

Tailored Life Solutions

Choose How You Buy Solar Leads

Buy domestic solar leads using the model that matches your sales operation. Choose direct lead delivery, managed appointment booking or a CPA arrangement for a suitable strategic partnership.

Most Popular Option

Pay Per Lead (CPL)

Pay a fixed cost for each qualified lead delivered. Your team manages follow up and appointment booking.

Best for: You have a sales team ready to follow up.

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Managed Call Centre

Cost Per Lead + Managed Call Centre

Pay per lead while Adfluential runs an independent call centre campaign using the agreed setup, converting leads into booked appointments on your behalf.

Best for: You need booked appointments rather than raw leads.

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Strategic Partners

Cost Per Acquisition (Strategic Partners)

Pay through revenue share once the job is completed. This is an outcome based model rather than payment per lead or appointment.

Best for: You want lower initial costs and a commercial model where you only pay when you make a sale.

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Planning Solar lead generation

Solar Leads Your Team Can Actually Use

Solar leads work best when the prospect understands the next step, has clear intent and reaches your team quickly. We design the journey around that handoff.

If your team can handle consistent solar leads, tell us your target locations and monthly volume. We will explain what we can supply. Matching leads are delivered quickly through your CRM, by email or into a Google Sheet, using the campaign setup agreed with your team.

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Domestic Solar Campaign Evidence

Scaling Lead Supply for a UK Domestic Solar Installer

In 2024, a leading UK domestic solar installer generated roughly £3.4m in revenue from a £1.8m lead spend but reached a quality ceiling while relying largely on generalist suppliers.

In 2025, the business consolidated its supply, increasing Adfluential’s share from 33% to 85%. With a £600k increase in lead spend, the campaign data modelled revenue of more than £10.1m through stronger intent filtering, improved creative funnels and dependable volume.

The 2025 revenue and return figures are modelled on a constant market cost per lead. Results are not typical or guaranteed and will vary according to market conditions, installation capacity, sales processes and other business factors.

Read the Domestic Solar Lead Generation Case Study

UK Solar Leads FAQs

What are Adfluential solar leads?

They are enquiries from UK homeowners comparing domestic solar panels, battery storage, energy savings and installer quotes. The leads are generated through websites and campaigns that Adfluential owns and manages.

What makes a solar lead qualified?

Contact details are checked and the enquiry is matched to the criteria agreed with your team before launch. The exact qualifying questions depend on your products, coverage and sales process.

Can I buy solar leads through Adfluential?

Yes. Available buying models include Pay Per Lead, Cost Per Lead with a managed call centre, and Cost Per Acquisition for suitable strategic partnerships.

What information is supplied with each lead?

Each lead contains the contact details and answers collected through the qualifying questions agreed for the campaign. The precise fields are confirmed before launch.

How much do solar leads cost?

Pricing depends on the products, locations, qualification criteria, expected volume and buying model. Tell us what your team needs and we will confirm the available options.

Where can you supply solar leads?

Tell us the postcode areas or regions your installation team covers. We will confirm whether suitable supply is available before launch.

How are solar leads delivered?

Matching leads are delivered quickly through your CRM, by email or into a Google Sheet, using the campaign setup agreed with your team.

How do you improve solar lead quality?

The Adfluential Buyer Portal gives your team visibility of delivered leads and downstream actions, and allows you to advise on sales outcomes to help us improve performance. We use your sales feedback and our internal reporting to refine targeting, questions, pages and filters.

Tell Us What Solar Leads You Need

Tell us which domestic solar products you install, the locations you cover and the lead volume your team can manage. We will confirm whether we can supply suitable solar leads and which buying model fits your sales process.

Once delivery begins, your feedback on contacted, quoted, appointed and completed enquiries helps us improve the campaign.

Please include the following in your message:

  • Domestic solar products offered
  • Geographic coverage
  • Target lead volume or budget
  • Qualification requirements
  • Follow up process
  • Preferred delivery through CRM, email or Google Sheet

Contact Us

Tell us what your solar sales team needs and we will reply with the available locations, volumes, delivery methods and buying models.

Explore More Sectors

Every sector needs different questions, locations, and lead types. Browse the sectors we actively support.

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